The Summer Months Can Be Challenging.
Most retailers and ranges struggle with slow summer sales. That’s why the NSSF® created
National Shooting Sports Month. By participating in this annual event, you’ll attract new
customers, welcome new gun owners, increase sales and help increase
shooting sports participation.
A Fun and Unique Opportunity to Grow your
Business and the Shooting Sports
Celebrate and Promote the
Shooting Sports Industry
August is our time as an industry to celebrate our heritage, patriotism, promote Pro Second Amendment values, and love for the shooting sports.
Success Stories from our Participants
“Last year we did a variety of things,” says Jacquelyn Clark, owner of Bristlecone Shooting, Training & Retail Center as she recalls the events the center hosted for last year’s National Shooting Sports Month. “For us, it was all about the family aspect of sport shooting and introducing newer people to the sport, something that would give them a lifelong activity or something that they could do together.”
In the midst of the Des Moines metro area, the CrossRoads Shooting Sports gun shop and range allows many people to learn, practice, train and shop for the latest and greatest firearms and associated gear. At the helm of CrossRoads is Tom Hudson, a man who is much more than just a salesman, a man who takes a modern, open-minded approach to his store in order to best serve his wide variety of customers.
There is the privilege of taking a first shooter to the shooting range, and then there’s the event organized by Mr. Kevin Dixie. To celebrate National Shooting Sports Month, Dixie, or “K.D.” as he is better known—took 17 inner-city youths and gave them one heck of a firearms education.
“The whole month and the events here, they were just all successful,” says Ed Strickland, Shooting Pavilion Manager and Event Coordinator for Deep River Sporting Clays and Shooting School in Sanford, North Carolina, of last year’s inaugural National Shooting Sports Month. “We couldn’t ask for any more than that—and that’s our goal again this year, to try and make it successful and live the mission to bring #LetsGoShooting to the forefront in this area.”
“Last year we had a range day with Col. Allen West, featuring F1 Firearms and a ‘Try-Before-You-Buy’ day with Smith & Wesson,” says Will James, President of Defender Outdoors, LLC, as he begins unwrapping for me a hefty and impressive package of activities his indoor range, separate outdoor shotgun range, brick-and-mortar retailer and e-commerce entity did in 2017 for National Shooting Sports Month. Though finding out about National Shooting Sports Month at the very end of July last year left Defender Outdoors with only a short time to craft and promote unique events in time for August, it pulled it off. “Luckily, we had already planned some special community shooting events for August, so it was easy to co-brand,” he says. “We’ll be a lot more ready this year.”
“Because we studied what we did last year,” Jeff Wait, owner of Okeechobee Shooting Sports (OSS), is optimistic about the new approach he’s taking for 2018’s National Shooting Sports Month. August is the hottest, muggiest month of the year in Okeechobee, Florida, not to mention it’s also peak hurricane season, making attracting shooters to Wait’s nearly 100-acre outdoor range something of a challenge during the #LetsGoShooting month.
The title of this piece is what’s called a “double entendre,” i.e., it has two interpretations. The one is obvious, “Let’s go shooting and break a clay” means exactly what it says. The other meaning reflects the great opportunity ranges have to combine NSSF’s #LetsGoShooting campaign with USA Youth Education in Shooting Sports’ (USAYESS) “Break-A-Clay Day” events.
How To Participate
1. Sign Up To
Fill out this form and list your August classes,
events, and/or promotions on our
2. Get A Step-By-Step Guide
And Promotional Materials
The NSSF will send you all you need to run
a successful event. You will also receive a
promotional package of t-shirts, caps and other
branded materials to use however you see fit.
3. Increase Participation
And Attract New Customers
By participating in this annual event, you will
attract new customers, offer a new way to
motivate your patrons to invite family/friends
and grow the shooting sports industry.
How to Increase Participation and Sales with National Shooting Sports Month
Most retailers and ranges struggle with slow summer sales. This free e-book will guide you on how to increase sales and shooting sports participation at your range or retail location when participating in National Shooting Sports Month.