Target Shooters

Celebrate the shooting sports you love this August at
participating ranges and retail stores nationwide.

Target Shooter Toolkit Shoot #RangeChallenge

Businesses & Organizations

Support the growth of our industry and your business at the
same time. Sign up today!

Range & Retail Owners Toolkit Host/Support #RangeChallenge

Manufacturers and Organizations

Sign your business or organization up as an official supporter today and help fuel participation this August!

A Fun and Unique Opportunity to Grow your
Business and the Shooting Sports

Produce New Customers
and Increase Sales

By partnering with NSSF in this nationwide campaign, you will increase the visibility and recognition of your retail/range location, brand or organization.

Attract and Teach
New Gun Owners

The shooting sports industry is experiencing unprecedented growth. Let’s keep the momentum going this August with fun activities and promotions that welcome newcomers into the target shooting community while teaching lifetime skills and safety practices.

Celebrate and Promote the
Shooting Sports Industry

August is our time as an industry to celebrate our heritage and patriotism, promote pro-Second Amendment values and share our love for the shooting sports.

Success Stories from our Participants

“Last year we did a variety of things,” says Jacquelyn Clark, owner of Bristlecone Shooting, Training & Retail Center as she recalls the events the center hosted for last year’s National Shooting Sports Month. “For us, it was all about the family aspect of sport shooting and introducing newer people to the sport, something that would give them a lifelong activity or something that they could do together.”

- Warren Berg

“Because we studied what we did last year,” Jeff Wait, owner of Okeechobee Shooting Sports (OSS), is optimistic about the new approach he’s taking for 2018’s National Shooting Sports Month. August is the hottest, muggiest month of the year in Okeechobee, Florida, not to mention it’s also peak hurricane season, making attracting shooters to Wait’s nearly 100-acre outdoor range something of a challenge during the #LetsGoShooting month.

- Warren Berg

The title of this piece is what’s called a “double entendre,” i.e., it has two interpretations. The one is obvious, “Let’s go shooting and break a clay” means exactly what it says. The other meaning reflects the great opportunity ranges have to combine NSSF’s #LetsGoShooting campaign with USA Youth Education in Shooting Sports’ (USAYESS) “Break-A-Clay Day” events.

- Warren Berg

“The whole month and the events here, they were just all successful,” says Ed Strickland, Shooting Pavilion Manager and Event Coordinator for Deep River Sporting Clays and Shooting School in Sanford, North Carolina, of last year’s inaugural National Shooting Sports Month. “We couldn’t ask for any more than that—and that’s our goal again this year, to try and make it successful and live the mission to bring #LetsGoShooting to the forefront in this area.”

- Warren Berg

“Last year we had a range day with Col. Allen West, featuring F1 Firearms and a ‘Try-Before-You-Buy’ day with Smith & Wesson,” says Will James, President of Defender Outdoors, LLC, as he begins unwrapping for me a hefty and impressive package of activities his indoor range, separate outdoor shotgun range, brick-and-mortar retailer and e-commerce entity did in 2017 for National Shooting Sports Month. Though finding out about National Shooting Sports Month at the very end of July last year left Defender Outdoors with only a short time to craft and promote unique events in time for August, it pulled it off. “Luckily, we had already planned some special community shooting events for August, so it was easy to co-brand,” he says. “We’ll be a lot more ready this year.”

- Warren Berg

In the midst of the Des Moines metro area, the CrossRoads Shooting Sports gun shop and range allows many people to learn, practice, train and shop for the latest and greatest firearms and associated gear. At the helm of CrossRoads is Tom Hudson, a man who is much more than just a salesman, a man who takes a modern, open-minded approach to his store in order to best serve his wide variety of customers.

- Philip Massaro

There is the privilege of taking a first shooter to the shooting range, and then there’s the event organized by Mr. Kevin Dixie. To celebrate National Shooting Sports Month, Dixie, or “K.D.” as he is better known—took 17 inner-city youths and gave them one heck of a firearms education.

- Philip Massaro


Join the #RangeChallenge℠, an ongoing series of target shooting challenges and an incentive system that promotes firearm safety, mentorship, training and shooting sports awareness.

How To Participate

1. Sign Up To

Fill out this form to get your business and event listed on our national calendar.

2. Get A Step-By-Step Guide
And Promotional Materials

NSSF will send you all you need to run a successful event. You will also receive a promotional package of t-shirts and caps (while supplies last) to use however you see fit.

3. Increase Participation
And Attract New Customers

By participating in this annual event, you will attract new customers, offer a new way to motivate your patrons to invite family and friends and grow the shooting sports industry.

How to Increase Participation and Sales with National Shooting Sports Month

Most retailers and ranges struggle with slow summer sales. This free e-book will guide you on how to increase sales and shooting sports participation at your range or retail location when participating in National Shooting Sports Month.


Join in on the fun this August! Share your promotions using the #LetsGoShooting hashtag.

Lead the Charge in Growing the Shooting
Sports Industry and Your Business!

Join us this August for the 7th Annual National Shooting Sports Month celebration.  Start making plans today on how your organization will tie its summer activities, promotions and messaging to this national campaign designed to increase shooting sports participation while producing new customers.