As a firearms retailer, you serve a critical role in the continued growth of gun ownership and shooting sports participation. We urge you to join us this August for National Shooting Sports Month. Here are some ways to get involved:

  • Invite guests to take the #RangeChallenge, a free target to shoot that they can use to enter into a special sweepstakes during August.
  • Download and print the free e-book on “How to Increase Participation and Sale with National Shooting Sports Month” to help with your events and promotions planning
  • Host an event at your store such as a sale, open house, safety class or gear promotion. Or consider partnering with a local range.
  • List your business on the National Shooting Sports Month calendar.
  • Help spread the word about the event(s) you’re planning to host by utilizing the resources within the promotional toolkit.
  • Display the National Shooting Sports Month logo on your website, in your promotions and on social media.
  • Encourage active customers to invite family and friends to come check out the great deals you’re offering this August.

As a shooting range, you serve a critical role in the continued growth of gun ownership and shooting sports participation. We urge you to join us this August for National Shooting Sports Month. Here are some ways to get involved:

  • Invite guests to take the #RangeChallenge, a free target to shoot that they can use to enter into a special sweepstakes during August.
  • Download and print the free e-book on “How to Increase Participation and Sale with National Shooting Sports Month” to help with your events and promotions planning
  • Host an event or a series of events that are geared towards attracting different audiences.
  • List your range or club on the National Shooting Sports Month website.
  • Help spread the word about the event(s) you’re planning by utilizing the resources within the promotional toolkit.
  • Display the National Shooting Sports Month logo on your website, in your promotions and on social media.
  • Encourage active customers/members to invite family and friends to go target shooting.

As a manufacturer or organization, you serve a critical role in the continued growth of gun ownership and shooting sports participation. Become an official supporter of National Shooting Sports Month and help fuel participation this August. Here are some ways you can support this month-long celebration:

  • Promote National Shooting Sports Month (NSSM) by displaying the campaign logo on your website and social media channels while directing viewers to LetsGoShooting.org to discover participating businesses in their community
  • Offer special pricing/promotions throughout the month on products and display the campaign logo and/or words “In celebration of National Shooting Sports Month” in your customer promotions
  • Host an online giveaway sweepstakes to build brand awareness and loyalty. NSSF will help amplify your brands reach by sharing on their social media channels and through consumer eblast communications. Consider promoting the #RangeChallenge.
  • Actively promote the month on your social media channels and using the National Shooting Sports Month Social Media Helper. Encourage your followers to go shooting during August and to introduce/reintroduce a friend or family member. Use the #letsgoshooting hashtag.
  • Encourage other industry stakeholders (i.e. manufacturers, ranges, retailers, organizations and state agencies) you work closely with to get on board with too. Or better yet team up on events/promotions you can rollout together and add the host venue to the list of participating businesses at shootingsportsmonth.org

As shooters, you serve a critical role in the continued growth of gun ownership and shooting sports participation. We urge you to join us this August for National Shooting Sports Month. Here are some ways to get involved:

  • Take the +ONE® Pledge! Introduce a family member, friend or a group of friends to the shooting sports by taking them to a local range.
  • Take the #RangeChallenge, a fun game that features a free target and an opportunity for you to upload a photo for a chance to win giveaway prizes throughout National Shooting Sports Month.
  • Encourage the ranges & retailers near you to host an event or offer a promotion this August.
  • Promote National Shooting Sports Month on social media by sharing the shooting sports endeavors you take part in this August with #LetsGoShooting.