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Celebrating America and 10 Years of National Shooting Sports Month This August!

National Shooting Sports Month, created by NSSF, celebrates the shooting sports community, which builds camaraderie through safe activities that create lasting friendships, mentorship and memorable range experiences.

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Ranges & Retailers

As a firearms retailer or shooting range, you play a central part in growing the shooting sports community. This August, let's create fun ways to welcome new shooters, recognize customers and members and give target shooters more reasons to visit the range. Here are some immediate ways to celebrate.

List your Business

List Your Business or Club to be featured on the hosts map and to receive a promotional package of customer appreciation giveaway items while supplies last.

Host Events

Host events at your store or range, like customer appreciation promotions, introductory classes/clinics such as NSSF's First Shots program, try a new sport experiences and more! Check out this Idea List for some added inspiration.

Remind audience

Remind your audience that August is National Shooting Sports Month and encourage them to invite friends and family while taking advantage of the events and promotions you're offering throughout the month. 

Sign on Today and #LetsGoShooting

New & Existing
Shooters

New to shooting or eager to learn? You came to the right place! Shooting sports are among the safest recreational activities and offer a supportive community ready to welcome you. Ranges and firearm retailers near you have skilled professionals and instructors who readily offer introductory classes to help you get started. 
As existing target shooters, let's welcome newcomers into the shooting sports community and help get them on target! You're integral in growing shooting sports participation and strengthening our community. Join us this August to celebrate 10 years of National Shooting Sports Month.

Refresher Class

Take your First or Second Shots! Sign Up for an introductory/refresher class or clinic at a participating business/club near you

Introduce a Friend

Introduce a family member, friend or a group of friends to the shooting sports by taking them to a local range.

Share your Experiences

#LetsGoShooting and #LetFreedomPlink are the themes of National Shooting Sports Month this year. Share the hashtag and your experiences on your social media networks and remind others to give target shooting a try.

Manufacturers & Organizations

Celebrate With Us and Help Grow the Shooting Sports Community in America

This year marks the 10th anniversary of National Shooting Sports Month. As manufacturers and organizations, you play a key role in inspiring your audiences to celebrate throughout August. Your support helps welcome the next generation of responsible shooters and uphold marksmanship, safety and freedom - the core values of our community.

Here's how you can support National Shooting Sports Month to help make the 10th Anniversary the best yet:

Amplify the Message

Share stories and videos on your channels that highlight the shooting sports community. Include calls-to-action that encourage your audiences to head to the range this August and to introduce someone new. Include #LetsGoShooting and #LetFreedomPlink hashtags on your posts to spread the word further.

Offer Incentives

Provide promotions, discounts, or giveaways for first-time shooters, memberships, or gear tied to the anniversary.

Engage your Network

Mobilize ranges, retailers and partners to join and track their impact, showcasing collective growth nationwide. Consider providing promotional swag to your top dealers and ranges as additional incentives to further activate their involvement.

Celebrating America and 10 Years of National Shooting Sports Month This August!

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