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IT’S TRIGGER TIME!
NATIONAL SHOOTING SPORTS MONTH IS HERE!

Celebrate the shooting sports you love during the month of August with events taking place at ranges and retailers nationwide. Win rewards by testing your skills on the #RangeChallenge Summer Shots target games with family and friends. Take the +ONE Pledge and introduce someone new to the lifetime of entertainment shooting sports provide. Don’t forget to check out this year’s Gearbox Giveaways, too, and enter for your chance to win one of these spectacular prize packages! All this and more are waiting for you during National Shooting Sports Month. #LetsGoShooting!

It’s not too late for ranges and retailers to join the celebration. Add your remaining August activities/promotions and receive a promo package with shirts and hats while supplies last.  Need some ideas on how to celebrate?  Host a First Shots event or become a participating range of the all new #RangeChallenge Series. Together, let’s build on the momentum of growing shooting sports participation like never before. Get on board today!

A Fun and Unique Opportunity to Grow your
Business and the Shooting Sports

Produce New Customers
and Increase Sales

By partnering with the NSSF in this nationwide campaign, you will increase the recognition of your retail/range location, brand, or organization.

Attract and Teach
New Gun Owners

This year the shooting sports industry has experienced unprecedented growth. List your classes, events, and promotions to teach new gun owners lifetime skills and safety practices.

Celebrate and Promote the
Shooting Sports Industry

August is our time as an industry to celebrate our heritage, patriotism, promote Pro Second Amendment values, and love for the shooting sports.

Success Stories from our Participants

“Last year we did a variety of things,” says Jacquelyn Clark, owner of Bristlecone Shooting, Training & Retail Center as she recalls the events the center hosted for last year’s National Shooting Sports Month. “For us, it was all about the family aspect of sport shooting and introducing newer people to the sport, something that would give them a lifelong activity or something that they could do together.”

- Warren Berg

“Because we studied what we did last year,” Jeff Wait, owner of Okeechobee Shooting Sports (OSS), is optimistic about the new approach he’s taking for 2018’s National Shooting Sports Month. August is the hottest, muggiest month of the year in Okeechobee, Florida, not to mention it’s also peak hurricane season, making attracting shooters to Wait’s nearly 100-acre outdoor range something of a challenge during the #LetsGoShooting month.

- Warren Berg

The title of this piece is what’s called a “double entendre,” i.e., it has two interpretations. The one is obvious, “Let’s go shooting and break a clay” means exactly what it says. The other meaning reflects the great opportunity ranges have to combine NSSF’s #LetsGoShooting campaign with USA Youth Education in Shooting Sports’ (USAYESS) “Break-A-Clay Day” events.

- Warren Berg

“The whole month and the events here, they were just all successful,” says Ed Strickland, Shooting Pavilion Manager and Event Coordinator for Deep River Sporting Clays and Shooting School in Sanford, North Carolina, of last year’s inaugural National Shooting Sports Month. “We couldn’t ask for any more than that—and that’s our goal again this year, to try and make it successful and live the mission to bring #LetsGoShooting to the forefront in this area.”

- Warren Berg

“Last year we had a range day with Col. Allen West, featuring F1 Firearms and a ‘Try-Before-You-Buy’ day with Smith & Wesson,” says Will James, President of Defender Outdoors, LLC, as he begins unwrapping for me a hefty and impressive package of activities his indoor range, separate outdoor shotgun range, brick-and-mortar retailer and e-commerce entity did in 2017 for National Shooting Sports Month. Though finding out about National Shooting Sports Month at the very end of July last year left Defender Outdoors with only a short time to craft and promote unique events in time for August, it pulled it off. “Luckily, we had already planned some special community shooting events for August, so it was easy to co-brand,” he says. “We’ll be a lot more ready this year.”

- Warren Berg

In the midst of the Des Moines metro area, the CrossRoads Shooting Sports gun shop and range allows many people to learn, practice, train and shop for the latest and greatest firearms and associated gear. At the helm of CrossRoads is Tom Hudson, a man who is much more than just a salesman, a man who takes a modern, open-minded approach to his store in order to best serve his wide variety of customers.

- Philip Massaro

There is the privilege of taking a first shooter to the shooting range, and then there’s the event organized by Mr. Kevin Dixie. To celebrate National Shooting Sports Month, Dixie, or “K.D.” as he is better known—took 17 inner-city youths and gave them one heck of a firearms education.

- Philip Massaro

Don't Miss Out This August

By participating in this fun, nationwide event, you’ll provide your patrons a new way to introduce (or reactivate) their family and friends to the shooting sports while attracting new customers and welcoming new gun owners.

How To Participate

1. Sign Up To
Participate

Fill out this form and list your August classes,
events, and/or promotions on our
national calendar.

2. Get A Step-By-Step Guide
And Promotional Materials

The NSSF will send you all you need to run
a successful event. You will also receive a
promotional package of t-shirts, caps and other
branded materials to use however you see fit.

3. Increase Participation
And Attract New Customers

By participating in this annual event, you will
attract new customers, offer a new way to
motivate your patrons to invite family/friends
and grow the shooting sports industry.

Manufacturers and Organizations

Become and official gearbox giveaway sponsor or partner to help amplify your brand and fan base

How to Increase Participation and Sales with National Shooting Sports Month

Most retailers and ranges struggle with slow summer sales. This free e-book will guide you on how to increase sales and shooting sports participation at your range or retail location when participating in National Shooting Sports Month.

Download E-book

#LetsGoShooting

Join in on the fun this August! Share your promotions using the #LetsGoShooting hashtag.

Lead the Charge in Growing the Shooting
Sports Industry and Your Business!

Join us this August for the 4th Annual National Shooting Sports Month celebration. Start making plans today on how your organization will tie its summer activities, promotions, and messaging to this national campaign designed to increase shooting sports participation while producing new customers.